Well, there are actually a few reasons...
1. Its our way of saying thank you for being dedicated subscribers.
2. Because (unlike other "guru's") we don't make all of my money teaching others how to make money... so because of that, it doesn't hurt us to share with you our best stuff.
3. We get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from us in the future.
4. We like to show show off... We're sick of people throwing out conversion numbers and their stats without any real proof to back it up. We think 99% of what is said online is complete BS... so we thought it would be a breath of fresh air to publish the TRUE, show the actual stats and #'s behind what we do,